Is traffic
congestion in New Jersey impacting a business's ability to find and keep the
talent they desire? For businesses located in the "burbs" of New Jersey,
finding and retaining new and upcoming talent could pose more of a challenge as
the millennial generation wants to be less reliant on cars and desire a multi-modal
transportation system.
A recent
study surveyed people aged 18 to 34 across 10 metro regions with varying levels
of transit service. From Chicago to Tampa to Los Angeles, young people reported
a preference for places that are walkable and transit-friendly.
Four in five respondents reported they would like to live in a city where they
could get around without a car. And almost three in four said neighborhoods
without transit access were less appealing places to live.
Let's face
it, getting into, out of and around New Jersey is taking a lot more time due to
congested roadways, and with travel times getting longer, the drive to work can
be incredibly stressful. With commuters spending more than an entire workweek delayed in
traffic every year, getting to work is a leading frustration for employees.
Even in smaller urban areas, commuting is more of a hassle than ever before and
as traffic congestion increases, so does its effect on the quality of life,
roads and the environment.
Many
consider the commute to work as part of their day and after an hour-plus
commute, employees are arriving to work overwhelmed and overstressed. This
often results in loss of productivity as well as time off due to stress-related
illnesses.
Many employees accept this as
the reality of their work life, but should they? And will they continue to do
so?
The research tells us a resounding
NO. The millennial generation, in particular, say that work life balance is of
utmost importance and, truthfully, wouldn't we all like more free time in our
day to do with as we please, rather than spending it stuck in traffic? There are simple solutions for businesses
that can please employees of all generations.
Regardless
of the location, employers can continue to attract new talent and retain
current talent without offering pricey benefits. Many companies are turning to
commute programs, offering employee incentives and solutions that encourage the
use of commute alternatives like ridesharing, shuttles, teleworking, bicycle
programs and utilizing NJ Transit.
When seeking
jobs, potential employees who may have otherwise overlooked the suburban
location may find that these types of additional options for travel appealing
and therefore expand their job searches. Current employees will be appreciative of opportunities that save them
time and money. They will also arrive to work less stressed and ready to start
their day.






